KEITH J. CROES

12 Kempton Place, Apt. 4. · Saratoga Springs, NY 12866

Phone: 518-682-2227 · Fax: 413-682-2221

Email: keith@croes.com

CAREER EXPERIENCE

March to July 2008—Director, Scientific Services, The Selva Group, Saratoga Springs, NY

· Supervised production of editorial deliverables for The Selva Group, a medical education and events management company and division of inVentiv Health (Nasdaq: VTIV)

· Managed staff of full-time and freelance advanced-degree writers

· Worked with account teams to analyze competitive landscape and respond to RFPs in new therapeutic areas

· In business unit reorganization, several senior positions were eliminated, including director of scientific services

2001 to 2007—President, Croes Communications, Inc., Oak Hall, VA

· Orchestrated the production of editorial deliverables targeted to medical professionals and consumers

· Developed new business; oversaw budget and sales projections; provided day-to-day management of nationwide network of independent contractors (writers, editors, artists)

· Sold company in December 2007 to startup medical communications firm needing an editorial division

1999 to 2001—Editorial Director, HealthVizion Medical Communications, Parsippany, NJ

· Supervised production of supplements, journal articles, periodicals, and other editorial tactics as part of communications campaigns for major pharmaceutical and device companies

· Designed and implemented tracking system for editorial projects

· Managed staff of freelance and full-time writers, editors, and artists

1998 to 1999—Managing Medical Editor, Discovery International, Parsippany, NJ

· Wrote journal articles, monographs, white papers, executive summaries, and professional slide presentations

· Participated in national and regional advisory board meetings, working closely with key opinion leaders on all editorial initiatives

1996 to 1998— Executive Editor, EyeWorld News Service, Princeton, NJ

· Launched monthly newsmagazine, EyeWorld, in October 1996

· Directed full-time staff and worldwide network of freelance writers, editors, and artists

· Supervised design, function, and maintenance of interactive website and e-based subscription news service

1982 to 1996— Editor-in-Chief, Slack Medical Publishing, Thorofare, NJ

· Served as editor-in-chief (1994-1996), executive editor (1986-1994), managing editor (1984-1986) and associate editor (1982-84) of Ocular Surgery News, a twice-monthly newsmagazine and the leading publication in ophthalmology

· Supervised launch of Ocular Surgery News International Edition, a monthly newsmagazine distributed in Europe, Australia, Japan, Latin America, and Pacific Rim countries.

RELATED SKILLS

· Proficient with Microsoft Office programs, Quark, and publication planning software used by Fortune 500 pharmaceutical and biotech companies

· Experienced in orchestrating the development of print and electronic editorial products for professionals and consumers

· Accustomed to playing key role in capturing new business and projecting and managing budgets and production processes

· Able to operate professionally and efficiently in team environment as member or leader

· Adept at working with product and marketing teams at major drug and device companies to establish and reach communications goals

· Meticulous in maintaining accuracy, enforcing editorial style, and meeting deadlines

· Proven successful in establishing and cultivating relationships with key figures in target communities

· Versed in relevant regulations and guidelines for medical communications and education

ACCOMPLISHMENTS

· With Croes Communications, contracted to serve as editorial director on the pitch for the U.S. publication plan of Actemra™ (tocilizumab, Roche). Analyzed the competitive landscape, which included a comprehensive literature review, and developed the pitch deck. Competing with four other medical communications companies, the client (a new U.S. subsidiary of a Swiss medical communications company) was awarded the business, representing a $4 million engagement

· Sold Croes Communications in December 2007 to a startup medical communications firm needing an editorial division. Croes Communications had annual revenues averaging $500,000 from 2001 to 2006

· Played key role in development and implementation of publication plans for three major brands

· Served as editorial director for the publication plan of Aranesp^® (darbepoetin alfa, Amgen) beginning in Phase 3 through launch. The publication plan included tactics such as a quarterly journal (CKD, the Journal of Chronic Kidney Disease), a case-based quarterly CME newsletter (Profiles in Chronic Kidney Disease), peer-reviewed journal articles, a supplement to the American Journal of Kidney Disease, a supplement to Internal Medicine News, a monograph on the disease state (“The Renal Anemia Management Period”), and management of a KOL Web site. The $4 million engagement included participation in strategy and messaging. Aranesp sales rose to more than $3 billion annual global revenues in the years after launch

· Was a founding staff member of a startup specialty periodical (Ocular Surgery News), serving as the lead editor and rising to the position of editor-in-chief. In a competitive space of about 20 competing journals, Ocular Surgery News gained market share every year for 14 years, becoming the leading publication in the field, in terms of both readership and advertising, within 7 years of launch. Oversaw multimillion-dollar editorial budgets and staff of up to 10 direct reports. Cultivated high morale, productivity, and motivation with low staff turnover over 14-year period

· Developed agendas, invited faculty, and moderated publication-sponsored medical meetings held at venues throughout the world

CATEGORY EXPERIENCE

Diabetes—Wrote numerous executive summaries, newsletters, and journal supplements targeted to endocrinologists, pediatricians, and primary care providers. Conducted comprehensive literature and market analyses in responding to an RFP related to the global publication plan for a new SGLT-2 inhibitor; developed pitch presentation in collaboration with science and account teams.

Psychopharmacology—Wrote and developed speakers’ bureau slide decks for Seroquel^® (quetiapine, AstraZeneca) through a series of national and regional KOL advisory boards; conducted literature reviews and wrote competitive analyses in the areas of schizophrenia, bipolar disorder, depression, and anxiety; managed the AstraZeneca slide library. Edited and orchestrated the development of numerous journal articles, abstracts, and posters related to medications for treating attention-deficit hyperactivity disorder.

Rheumatology and immune-mediated inflammatory diseases—Served as editorial director on the publication plan (Phase 3 through launch) for Kineret^® (anakinra, Amgen). Wrote and developed speakers’ bureau slide decks for Enbrel^® (etanercept, Amgen-Wyeth) through a series of national and regional KOL advisory boards. Wrote slide decks on inflammatory cytokine inhibition related to psoriasis, psoriatic arthritis, Crohn’s disease, and other disorders.

Ophthalmology—Served as editor-in-chief of leading specialty periodical. Wrote numerous articles on refractive surgery for the consumer Web site, AllAboutVision.com. Wrote Allergan internal training programs in the areas of age-related macular degeneration and diabetic retinopathy and their treatment through phototherapy combined with vascular endothelial growth factor inhibition. Facilitated the 2007 publication of the book, “Birth of the Intraocular Lens,” edited by Herve Byron, MD, with contributions from 28 leading ophthalmologists.

Other categories—Wrote, edited, and supervised the creation of a wide variety of editorial deliverables in numerous other categories, such as cardiology, neurology, oncology, pain management, obesity (bariatric surgery), dermatology, immunology, infectious diseases, and nephrology (see attached list of Croes Communications projects).

EDUCATION AND TRAINING

1990 through 1996—Industry-Sponsored Courses

Certifications in PowerPoint, Quark, and MS Office programs

1978—Pennsylvania State University, University Park, PA

BA, communications

1976—Vincennes University, Indianapolis, IN

Course work in macro- and microeconomics

1974—Defense Information School, Indianapolis, IN

Top graduate in DINFOS print journalism and public information/affairs course

Member: American Medical Writers Association; Global Alliance for Medical Education; Board of Trustees of the Council for Refractive Surgery Quality Assurance

Croes Communications Project Work – Partial List

Bariatric Surgery
Type of Project	Disease	Title/Description	Sponsor	Drug/Device	Journal/Meeting	CME (Y/N)
Journal supplement	Obesity	Laparoscopic adjustable gastric banding in bariatric surgery: an overview of the LAP-BAND	Inamed	LAP-BAND	Am J Surg	N
Cardiology
Type of Project	Pathology	Title/Description	Sponsor	Drug/Device	Journal/Meeting	CME (Y/N)
Slide deck	Peripheral arterial disease	Peripheral arterial disease	Otsuka	cilostazol	NA	Y
Monograph	Hypertension	Angiotensin receptor blockade in cardiovascular medicine: new considerations for the clinical cardiologist	Biovail	eprosartan	NA	Y
Monograph	Advanced heart failure	Advanced Heart Failure Today	Thoratec	HeartMate II Left Ventricular Assist System	NA	N

Dermatology
Type of Project	Disease	Title/Description	Sponsor	Drug/Device	Journal/Meeting	CME (Y/N)
Review article	Psoriasis	The interleukin-12 family of cytokines: therapeutic targets for inflammatory disease mediation	Centocor	CNTO 1275	Clin Applied Immunol Rev	N
Slide decks	Psoriasis	Beyond the T-Cell: the IL-12 family and its role in immune-mediated inflammatory diseases	Centocor	CNTO 1275	Case Western University	Y
Journal supplement	Acne and rosacea	Nicotinamide and zinc in the treatment of acne and rosacea	Sirius Laboratories	Nicomide	Cutis	N
Review article	Onychomycosis	Defining cure for toenail onychomycosis: consensus conference report	Novartis	Lamisil	J Am Acad Dermatol	N
Journal supplement	Psoriasis, atopic dermatitis	New strategies for optimizing the treatment of inflammatory dermatoses with corticosteroids in an era of corticosteroid-sparing regimens	Connetics	betamethasone valerate, clobetasol propionate	J Am Acad Dermatol	N
Executive summary	Inflammatory skin conditions, UV-induced erythema	Scientific Council on Education: A Focus on Feverfew PFE	J&J Consumer	Feverfew PFE	NA	N
Monograph	Actinic keratosis	Actinic keratosis: what you must know about prevention, diagnosis, and treatment	Dermik Laboratories/Sanofi-Aventis	fluorouracil cream	NA	Y

Endocrinology
Type of Project	Pathology	Title/Description		Sponsor	Drug/Device		Journal/Meeting		CME (Y/N)
Executive summary	Diabetes	Insulin pump advisory board meeting		Novo Nordisk	insulin aspart		NA		N
Slide decks	Diabetes	Advisory board presentations		Novo Nordisk	insulin aspart, insulin detemir		NA		N
Supplement	Diabetes		Outpatient insulin therapy in diabetes mellitus	Novo Nordisk	insulin detemir	Internal Medicine News		N
Newsletter	Diabetes		Keeping in step with type 2 diabetes: the role of the β- and endothelial cells in the progression of type 2 diabetes	Aventis	glimepiride	NA		N
Executive summary	Hypothyroidism		Cytomel Advisory Board Meeting	King Pharmaceuticals	Cytomel	NA		N
Immunology
Type of Project	Disease		Title/Description	Sponsor	Drug/Device	Journal/Meeting		CME (Y/N)
Slide decks	Rheumatoid arthritis, Crohn’s, psoriasis		Immunology Grand Rounds	Amgen, Wyeth	etanercept	NA		Y
Infectious diseases
Type of Project	Disease		Title/Description	Sponsor	Drug/Device	Journal/Meeting		CME (Y/N)
Slide decks	Pneumonia, bronchitis, rhinosinusitis		Presentations for lecture series	Aventis	telithromycin	NA		Y

Nephrology
Type of Project	Pathology	Title/Description	Sponsor	Drug/Device	Journal/Meeting	CME (Y/N)
Slide decks	Anemia of chronic kidney disease	Slide resource and lecture series	Amgen	epoetin alfa, darbepoetin alfa	NA	N
Journal supplement	Anemia of chronic kidney disease	Anemia in the elderly: what more should we be doing?	Amgen	epoetin alfa, darbepoetin alfa